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Romania: A Thriving Hub for Business Opportunities


Romania, located at the crossroads of Central and Eastern Europe, has evolved into a significant business destination. With its rich history, skilled workforce, and favorable economic policies, Romania offers numerous opportunities for businesses and investors. In this blog, we will explore the various aspects that make Romania an attractive place for business, providing specific examples and detailed insights.

1. Economic Stability and Growth

Romania's economy has shown consistent growth over the past decade. The country has experienced a steady increase in GDP, making it one of the fastest-growing economies in the European Union. This growth is driven by various sectors, including IT, manufacturing, and agriculture.

Example: IT Sector Boom

Romania is often referred to as the Silicon Valley of Eastern Europe. Cities like Bucharest, Cluj-Napoca, and Iași have become tech hubs, attracting numerous multinational companies. The country's IT sector has grown by over 15% annually, providing services ranging from software development to cybersecurity.

Detailed Insight: Romania's IT workforce is highly skilled, with many professionals fluent in multiple programming languages and possessing strong technical skills. This talent pool is supported by a robust educational system, with universities offering specialized courses in IT and engineering.

2. Favorable Business Environment

Romania offers a business-friendly environment, characterized by low corporate taxes, government incentives, and a straightforward process for starting a business. The corporate tax rate is one of the lowest in the EU at 16%, making it an attractive destination for foreign investors.

Example: Tax Incentives for Startups

The Romanian government provides various incentives for startups, including tax exemptions for reinvested profits, subsidies, and grants for innovation and technology development. These incentives aim to foster entrepreneurship and support new businesses in their initial stages.

Detailed Insight: in addition to tax benefits, Romania has simplified its business registration process. According to the World Bank's Ease of Doing Business report, it takes an average of just a few days to start a business in Romania, significantly lower than the regional average.

3. Strategic Location and Infrastructure

Romania's strategic location offers easy access to both Western and Eastern European markets. The country's infrastructure, including its road network, railways, and ports, facilitates efficient transportation and logistics.

Example: Port of Constanța

The Port of Constanța, located on the Black Sea, is one of the largest ports in Europe. It serves as a major gateway for trade between Europe and Asia, handling millions of tons of cargo annually.

Detailed Insight: the Romanian government has invested heavily in upgrading the country's infrastructure. Projects like the expansion of the Bucharest ring road and improvements to the railway network are aimed at enhancing connectivity and reducing transportation costs for businesses.

4. Skilled and Cost-Effective Workforce

Romania boasts a highly educated and skilled workforce, particularly in fields like engineering, IT, and finance. Moreover, the cost of labor in Romania is relatively low compared to other EU countries, providing a significant advantage for businesses looking to minimize operational costs.

Example: Automotive Industry

The automotive industry is one of the major employers in Romania. Companies like Dacia and Ford have significant manufacturing operations in the country, benefiting from the skilled workforce and lower production costs.

Detailed Insight: Romania produces around 400,000 vehicles annually, with a significant portion being exported to other European markets. The presence of a well-developed supply chain and experienced workforce has attracted numerous automotive suppliers to set up operations in Romania.

5. Access to European Union Funds

As a member of the European Union, Romania has access to various EU funds aimed at promoting economic development and reducing regional disparities. These funds are available for projects in infrastructure, research and development, and environmental sustainability.

Example: EU Cohesion Fund Projects

Romania has utilized EU Cohesion Funds for various projects, including the development of renewable energy sources and the modernization of transport infrastructure. These projects not only improve the business environment but also create new opportunities for investment.

Detailed Insight: one notable project funded by the EU is the development of the Cernavodă Nuclear Power Plant, which aims to increase Romania's energy independence and provide a stable power supply for industrial growth.

6. Growing Domestic Market

Romania's domestic market is expanding, driven by rising incomes and a growing middle class. This provides opportunities for businesses in sectors like retail, consumer goods, and services.

Example: Retail Sector Expansion

International retail chains such as Carrefour, Lidl, and Kaufland have rapidly expanded their presence in Romania, reflecting the growing consumer demand and purchasing power.

Detailed Insight: the e-commerce sector in Romania has also seen significant growth, with more consumers turning to online shopping. Companies like eMAG and Altex are leading the way, offering a wide range of products and services to the tech-savvy Romanian population.


Romania presents a compelling case for businesses and investors looking for growth opportunities in Europe. With its robust economic growth, favorable business environment, strategic location, skilled workforce, and access to EU funds, Romania is well-positioned to attract and sustain investment across various sectors. As the country continues to develop and modernize, the potential for business success in Romania will only increase.

For more detailed information and official data, you can visit the following sources:

Romania's commitment to economic development and its strategic advantages make it an excellent choice for businesses looking to expand or invest in Europe.


Big Businesses in Romania: Powerhouses Driving Economic Growth

Romania is home to several large companies that play a crucial role in the country's economy. These businesses span various sectors, including energy, automotive, telecommunications, and retail. In this section, we will explore some of the major players in Romania's business landscape, providing specific examples and detailed insights into their operations and contributions to the economy.

1. OMV Petrom

OMV Petrom is the largest oil and gas company in Romania and one of the most significant in Southeastern Europe. It is a subsidiary of the Austrian OMV Group and operates across the entire energy value chain, from exploration and production to refining and marketing.

Example: Exploration and Production

OMV Petrom operates numerous oil and gas fields in Romania and the Black Sea region. The company has invested heavily in modernizing its infrastructure and increasing production efficiency.

Detailed Insight: OMV Petrom's investments in technology and infrastructure have led to the discovery of new oil and gas reserves, enhancing Romania's energy security. The company's refining operations, centered at the Petrobrazi refinery, are among the most advanced in Europe, capable of processing 4.5 million tons of crude oil annually.

2. Dacia (Renault Group)

Dacia, a subsidiary of the Renault Group, is Romania's largest car manufacturer. The company has a long history, dating back to 1966, and has become a symbol of Romanian industrial prowess.

Example: Dacia Logan

The Dacia Logan, launched in 2004, has been a significant success story. It was designed as an affordable, reliable car for emerging markets and quickly gained popularity across Europe and beyond.

Detailed Insight: Dacia's success is attributed to its ability to produce cost-effective vehicles without compromising on quality. The company's plant in Mioveni is one of the most productive in the Renault Group, with a capacity to produce over 350,000 vehicles annually. Dacia's exports account for a significant portion of Romania's automotive industry output.

3. Banca Transilvania

Banca Transilvania is one of the largest banks in Romania, playing a vital role in the country's financial sector. Founded in 1993, it has grown rapidly to become a key player in retail and corporate banking.

Example: Expansion and Innovation

Banca Transilvania has expanded its services through strategic acquisitions and innovative digital banking solutions. The bank's acquisition of Volksbank Romania in 2015 significantly boosted its market share.

Detailed Insight: Banca Transilvania's focus on digital transformation has positioned it as a leader in fintech. The bank offers a wide range of online services, from mobile banking apps to digital loans, catering to the needs of a tech-savvy customer base. Its extensive network of branches and ATMs ensures accessibility across the country.

4. Orange Romania

Orange Romania is a leading telecommunications provider, offering a wide range of services, including mobile and fixed-line telephony, internet, and digital television. It is part of the global Orange Group.

Example: 5G Network Deployment

Orange Romania has been at the forefront of 5G technology deployment in the country. The company launched its 5G network in major cities, providing high-speed internet and improved connectivity.

Detailed Insight: Orange Romania's investment in 5G technology reflects its commitment to innovation and customer service. The company's network infrastructure is among the most advanced in Romania, supporting the growing demand for data services and digital communication. Orange also focuses on sustainability, implementing various initiatives to reduce its environmental footprint.

5. Romgaz

Romgaz is Romania's largest natural gas producer and one of the key players in the country's energy sector. The company is state-owned and involved in the exploration, production, and supply of natural gas.

Example: Offshore Gas Projects

Romgaz is actively involved in the development of offshore gas projects in the Black Sea. These projects are expected to significantly boost Romania's natural gas production and reduce dependence on imports.

Detailed Insight:Romgaz's offshore projects, such as the Neptun Deep project, are crucial for Romania's energy strategy. These projects aim to exploit substantial gas reserves, enhancing energy security and providing a stable supply for domestic consumption and export. Romgaz also invests in research and development to explore new energy sources and improve production efficiency.

6. Kaufland Romania

Kaufland Romania is a major player in the retail sector, operating a chain of hypermarkets across the country. It is part of the Schwarz Group, one of the largest retail groups in Europe.

Example: Sustainable Practices

Kaufland Romania has implemented various sustainability initiatives, including reducing plastic usage, promoting recycling, and supporting local producers.

Detailed Insight: Kaufland's commitment to sustainability is reflected in its store operations and supply chain management. The company has introduced eco-friendly packaging, energy-efficient store designs, and initiatives to reduce food waste. Additionally, Kaufland supports local agriculture by sourcing products from Romanian farmers, contributing to the local economy.

7. Hidroelectrica

Hidroelectrica is the largest producer of renewable energy in Romania, focusing on hydropower. The company operates a significant portion of the country's hydroelectric plants, contributing to Romania's energy mix.

Example: Renewable Energy Projects

Hidroelectrica has undertaken several projects to modernize its existing hydroelectric plants and develop new ones, aiming to increase energy production and efficiency.

Detailed Insight: Hidroelectrica's modernization efforts include upgrading turbines and implementing advanced control systems to optimize energy output. The company's focus on renewable energy aligns with Romania's goals to reduce carbon emissions and transition to a more sustainable energy future. Hidroelectrica also plays a crucial role in balancing the national grid, ensuring a stable power supply.


Romania's business landscape is characterized by a diverse array of large companies that drive economic growth and innovation. From energy giants like OMV Petrom and Romgaz to automotive leaders like Dacia, these businesses contribute significantly to the country's GDP and employment. Their commitment to modernization, sustainability, and innovation positions Romania as a dynamic and attractive destination for business and investment.

For more detailed information and official data, you can visit the following sources:

These companies exemplify the potential and resilience of Romania's economy, making it a promising landscape for future business endeavors.


Small Businesses in Romania: The Backbone of the Economy

Small businesses play a vital role in Romania's economy, contributing significantly to employment, innovation, and economic diversification. These enterprises are the backbone of the economy, driving local development and providing essential services across various sectors. In this section, we will explore the vibrant landscape of small businesses in Romania, offering specific examples and detailed insights into their operations and impact.

1. Tech Startups

Romania's tech startup scene has gained considerable momentum in recent years. The combination of a skilled workforce, low operational costs, and supportive government policies has created a fertile ground for innovation and entrepreneurship.

Example: UiPath

UiPath, founded in Romania in 2005, has grown into a global leader in robotic process automation (RPA). While it has expanded beyond its small business roots, UiPath's success story began as a small startup in Bucharest.

Detailed Insight: UiPath's journey from a small startup to a global powerhouse exemplifies the potential of Romanian tech startups. The company initially focused on automating mundane tasks, helping businesses improve efficiency. Today, UiPath serves clients worldwide, demonstrating how innovative ideas from small businesses can achieve global recognition.

2. Agricultural Enterprises

Agriculture remains a significant sector in Romania, with many small businesses involved in farming, food production, and agribusiness. These enterprises contribute to local economies and ensure food security.

Example: Ferma cu Origini

Ferma cu Origini is a small organic farm located in Transylvania. It focuses on sustainable farming practices and produces high-quality organic vegetables, fruits, and dairy products.

Detailed Insight:Ferma cu Origini emphasizes sustainable and eco-friendly farming methods, catering to the growing demand for organic products. The farm's success is built on its commitment to quality and sustainability, providing consumers with fresh, locally-sourced food while supporting environmental conservation.

3. Tourism and Hospitality

Romania's diverse landscapes, rich history, and cultural heritage make it an attractive destination for tourists. Small businesses in the tourism and hospitality sector, including guesthouses, tour operators, and artisanal shops, play a crucial role in promoting Romanian tourism.

Example: Casa Ana

Casa Ana is a family-run guesthouse in the picturesque region of Maramureș. Known for its traditional Romanian hospitality and beautiful wooden architecture, it offers tourists an authentic experience.

Detailed Insight: Casa Ana leverages its unique location and cultural heritage to attract visitors. The guesthouse provides a range of services, including guided tours, traditional meals, and cultural activities, enhancing the tourist experience. Small businesses like Casa Ana are essential in preserving local traditions and boosting the rural economy.

4. Creative Industries

Romania's creative industries, including design, fashion, and crafts, are thriving, thanks to the creativity and entrepreneurship of small business owners. These businesses contribute to the cultural landscape and provide unique products and services.

Example: Atelier Călinescu

Atelier Călinescu is a small boutique fashion brand based in Bucharest. It specializes in handmade clothing and accessories, blending traditional Romanian motifs with contemporary design.

Detailed Insight: Atelier Călinescu's success lies in its ability to merge tradition with modernity. The brand's handmade products appeal to consumers looking for unique, high-quality items. By promoting Romanian culture through fashion, the business supports local artisans and preserves cultural heritage.

5. E-commerce and Retail

The rise of e-commerce has opened new opportunities for small businesses in Romania. Online retail platforms allow small entrepreneurs to reach a broader audience and compete in the global market.

Example: Chic Ville

Chic Ville is an online home decor store that offers a wide range of stylish and affordable home accessories. The business started as a small family-owned shop and expanded its reach through an e-commerce platform.

Detailed Insight: Chic Ville's transition to online retail has enabled it to grow its customer base and increase sales. The business leverages digital marketing and social media to attract customers, demonstrating the potential of e-commerce for small businesses. This shift also highlights the importance of adapting to changing consumer behaviors and technological advancements.

6. Health and Wellness

The health and wellness sector in Romania is expanding, with many small businesses offering services and products that promote well-being. These businesses cater to the increasing demand for healthy lifestyles and alternative medicine.

Example: Zen Room

Zen Room is a small wellness center in Cluj-Napoca that provides yoga classes, meditation sessions, and holistic therapies. The center focuses on promoting mental and physical health in the community.

Detailed Insight: Zen Room's holistic approach to wellness attracts a diverse clientele seeking relaxation and stress relief. The center's offerings, including workshops and retreats, create a supportive environment for personal growth. Small wellness businesses like Zen Room play a crucial role in enhancing the quality of life for many Romanians.

7. Local Craft Breweries

The craft beer movement has gained popularity in Romania, with small breweries producing unique and high-quality beers. These businesses contribute to the local economy and offer consumers a diverse range of beverage options.

Example: Zăganu Brewery

Zăganu Brewery is a small craft brewery located in the Carpathian Mountains. It produces a variety of beers using traditional brewing methods and locally-sourced ingredients.

Detailed Insight: Zăganu Brewery's commitment to quality and tradition has earned it a loyal customer base. The brewery's products are distributed across Romania, and it operates a taproom in Bucharest where customers can enjoy freshly brewed beer. Small craft breweries like Zăganu enhance the local food and beverage scene, offering consumers unique and artisanal products.


Small businesses are the lifeblood of Romania's economy, driving innovation, creating jobs, and fostering local development. From tech startups and agricultural enterprises to tourism, creative industries, e-commerce, health and wellness, and craft breweries, these businesses exemplify the entrepreneurial spirit of Romania.

For more detailed information and official data, you can visit the following sources:

These small businesses not only contribute to the economy but also enrich Romania's cultural and social fabric, making the country a vibrant and dynamic place to live and work. As Romania continues to grow and modernize, the role of small businesses will remain crucial in shaping its economic future.


Prevailing Businesses in Romania: Key Players Shaping the Economy